We've rebranded! 139 Hair by Heidi is now Athena Love Bridal Beauty
Bridal Business Coaching
You know how to make a bride feel amazing. Building the business behind it is a different skill entirely.
You didn't get into bridal hair and makeup to drown in DMs, undercharge, and wonder if this is sustainable. You got into it because you love the artistry, the brides, the wedding-day magic. Somewhere between "solo stylist" and "running a company," the business side got heavy, and nobody handed you a map.
You're not alone! I know your first love is hair and makeup, not business. It's lonely trying to figure it all out on your own.
You're in the right place. I help hairstylists start or grow their own bridal hair and makeup business, whether you're dreaming about going out on your own or already running a company and ready for the next level. Let's chat to see if you're a good fit
How it works
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Monthly coaching calls built around exactly where you are and where you're headed
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Q&A support calls so you're never stuck waiting weeks for an answer
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Accountability to keep you moving instead of stuck in planning mode
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Real mentorship from someone who's actually done it, not just studied it
Why it matters
Because you deserve to run your business with confidence, not constant second-guessing. With excitement, not exhaustion. With a clear path forward, not a guessing game every time you hit a new challenge.
Ready to see if we're a fit?
Book a free discovery call. We'll talk through where your business is now, where you want it to go, and whether coaching together makes sense. No pressure, no pitch, just a real conversation between two people who love this industry.
Now open to Founding Members!
Monthly coaching calls
Built around where you are now and where you're headed. Twice yearly experts brought in for specialty topics
Q + A Support calls
Ask your own questions, listen to others. you don't need to do this business thing alone-get the answer to the questions you need for your business to be successful
Real mentorship
from someone who's actually done it, and done it sustainable and successfully! Mentorship also means accountability, so you'll actually move the needle in your business.
Founding Members price: $149/month
(three month minimum-available until dec 1, or the first 10 people)
We start January 2027!
$197/month regular price (3-month minimum)
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1 monthly group coaching call
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1 monthly office hours/Q&A call
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Access to the community
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2 expert speaker sessions a year
VIP add-on: daily Voxer access — +$99/month
Want to see if you're a good fit for the program? Book a discovery call and find out how I can help you start or grow your business!
Ready to sign up today?
If this sounds like exactly what you've been looking for, don't wait! Become a founding member today!
Your future coach!
I'm Heidi. Twenty-one years doing bridal hair. Fourteen years running my own bridal company. I've made the mistakes, fixed the pricing, built the systems, and figured out how to scale without losing what made me love this work in the first place. Now I help other bridal hair and makeup artists do the same.
FAQ's
Is this right for me if I haven't started my business yet?
Yes. Whether you're still dreaming about going out on your own or already running a company, coaching meets you where you are. We'll build a plan around your specific starting point, not a one-size-fits-all program.
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How much time does this actually take?
One monthly call plus support in between when you need it. This is built to fit around a busy bridal season, not compete with it. You bring the questions when they come up; I'm there to answer them.
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What if I can't afford it right now?
I get it, every dollar in a growing business feels like a big decision. That's exactly why the discovery call is free. We'll talk through where you are, and if coaching isn't the right fit right now, I'll tell you honestly. You can also look at this way: book 1 more wedding because of working with me and it can pay for itself!
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Will this actually work for me? My business/market/situation is different.
I've worked with bridal stylists at every stage, from solo artists to team owners, in all kinds of markets. There's no single formula I hand everyone. We build your plan around your brides, your goals, and your business.
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What's the difference between this and a course or Facebook group?
Courses give you information. Groups give you noise. Coaching gives you a person who knows your business and is invested in your results, with real accountability so you actually follow through.
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How is this different from just asking you for advice like I have before?
I love being a resource, but quick advice can only go so far. Coaching means consistent support, a real plan, and someone in your corner month after month instead of one-off answers.
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What happens on the discovery call?
We talk about where your business is now, where you want it to go, and whether coaching together is a good fit. No pitch, no pressure, just an honest conversation.
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I'm nervous to invest in myself, what if I'm not ready?
I get this to my core. What I can say is that I know that having a mentor, accountability, a place to ask questions, and guidance will get your further faster. You don't have to go at this alone! This is the community that I would have wanted for myself back when I was just starting out, and I know I can help you build your business. Take the leap, invest in yourself, and watch your business thrive!
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